I am a woman in my mid 40's with fine textured hair. I wear it natural (4b/4c) curls to limit heat exposure and because my hair looks thicker this way. I started using this product maybe 3-4 months ago and felt like my hair has not been shedding as much. I decided to straighten it and WOW! My hair has really grown, and it is truly stronger than I can ever remember. Like many women, I buy products right and left and unless they're just terrible, I tend to keep them around. Outside of a dandruff shampoo I tried years ago, I have not known a product to have such a dramatic effect on my hair! I'm excited to try some of the other products in the rice water line.